With the advancements of technology, hand painted advertisements are quickly becoming a thing of the past. A handful of painters are continuing the craft by painting advertisements on the sides of buildings in New York City, while printed vinyl signs have become the norm. This documentary captures the art of the hand painted advertisement, as well as the stories of the people that continue to carry on the tradition. After watching this, it made me want to abandon my computer and go become an apprentice under an old master, the way a craft used to be passed on. I guess I would have to get over my fear of heights.